Only Equine: marketing

Showing posts with label marketing. Show all posts

Monday, May 7, 2012

Advertising on my blog

Saturday, September 10, 2011

3 most common problems in Equine business

If you’re starting your own equine business, you know that the joys of self employment are almost outweighed by the burden of responsibility.

If you’re starting your own equine business, you know that the joys of self employment are almost outweighed by the burden of responsibility. Everyone knows the basics of running an equine business—find good employees, keep your horses healthy, pay your bills. But other things like tax issues, insurance, and cash flow can severely hurt your equine business. Here are the Top 3 Most Common Problems most new equine business owners face—and what to do about it.

1. Not Enough Cash Flow
In the equine business, generating revenue and managing money is your biggest concern—just like any other business. What makes the equine business different in terms of cash flow is the fact that you are dealing with a live product (horses), and seasonal support. Let’s say your equine business is a ranch that offers horseback riding lessons. In the summer, your equine business will pull in a lot of money, and when the bills come in, they can all be paid with some left over. Now, winter comes, and the equine business starts suffering because fewer kids are coming in for lessons. When you tally up the amount you earn, it isn’t enough to pay all the bills. Cash flow can help an equine business solve those problems. One of the best ways of generating cash flow is by saving as much as you can in the fat months, so you can roll over the profit to the leaner ones. Another way is to negotiate a payment plan with your supplier, or take out a short term equine business loan with a low interest rate.

2. Overspending and Misspending
Before you start any equine business, you need to have an idea of what the initial investment is going to be, then what the baseline costs will be to maintain the status quo. It sounds simple, but most people are wildly over-optimistic when it comes to the cost of running an equine business. One of the ways to create an accurate bottom line for your equine business is to do some of the chores yourself for a few weeks. How much hay do you go through? How much feed? Look closely at the water bills and the electricity bills. That way, when you hire help, you can have a better idea of their management, and you can notice ways that money is being mismanaged before it becomes a threat to your equine business.

3. Mismanaging your Property
While you’ve probably given a lot of thought to how to supply hay to your horses, there are certain areas of equine business management that don’t get as much attention. One of those is water quality. Impure, alkaline, or stale water can have serious effects on a horse’s gastrointestinal tract, which can further hurt your equine business. If you let your horses out to pasture where there are streams or wetlands nearby, your equine business could suffer because of sick animals. Things can get especially complicated if you don’t have a proper system of manure management. Then there are issues of zoning—do you have enough land for pasturing and riding? How are you managing the land that you have, or zoning it to get the most out of it? In order to protect your equine business, look into local regulations and talk with other members of the equine business community for guidelines

http://www.goequine.com/article/the_top_3_most_common_problems_in_equine_business.html

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Monday, June 6, 2011

King Plaudit ApHC Hall of fame

King Plaudit ApHC Hall of Fame

King Plaudit (Red Plaudit x Cheyenne Maid), foaled in May of 1964, was a product of the legendary Colorado horseman Hank Wiescamp’s breeding program. A chestnut with a large white blanket accentuated by a blaze face and four white stockings, King Plaudit was sired by Weiscamp’s stallion Red Plaudit, making him a paternal half-brother to future Appaloosa superstar Prince Plaudit. But King Plaudit was able to make his mark on the Appaloosa breed on his own terms—he was a sterling example of quality and type, with eye-catching Appaloosa color to boot. King Plaudit soon attracted the interest of Wallace Barbee, a Missouri horseman looking to take his Appaloosa breeding program to the next level. After visiting Wiescamp’s Colorado ranch, Wallace purchased the young colt and began showing him at halter to great success—33 undefeated halter titles in one year.

Following his stellar career in the halter ring, King Plaudit settled into life as the senior stallion at Wallace’s Bar-B-Ranch. His first foals were born in 1968, and in 1969 his first large foal crop arrived. Among those 1969 foals was one of King Plaudit’s first National Champions, a refined chestnut blanketed filly named Plaudit Doll, who won the weanling fillies class at the ApHC’s 22nd National Show in 1969. King Plaudit’s foals quickly became ubiquitous in halter rings throughout the country, but King Plaudit wasn’t just a sire of quality halter horses. In the next several years the get of King Plaudit would begin flexing their muscles in performance events as well. Foals such as Schoolgirl Plaudit, Show Plaudit, Sissy Plaudit, and Socialite Plaudit earned wins in a wide variety of events including hunter under saddle, reining, trail, and western pleasure. A few of King Plaudit’s get even branched out into the racing world; his son Splash Plaudit, himself a halter champion, sired 25 ApHC race starters which earned over $272,000 at the track. In addition to his race-winning get, Splash Plaudit also sired halter and performance champions, such as bronze performance medallion-earner Diamond Splash.

By the mid-1970s, King Plaudit’s popularity was soaring: His get were winning in the show ring, King Plaudit himself was winning Get of Sire titles, and ads for the stallion and his get could be found frequently in the Appaloosa News. King Plaudit’s status as a highly sought-after Appaloosa stallion led owner Wallace Barbee to syndicate the stallion in 1974.

By the early 1980s, both King Plaudit and many of his get had more than proven themselves as serious show ring competitors, as well as quality producers. King Plaudit’s final foal crop was born in 1983, but his get could be found in the show ring long after his last foals were born. Today, many horses with pedigrees tracing to King Plaudit continue to bring in the ribbons.

King Plaudit sired a total of 437 ApHC-registered horses, which earned a total of 413 performance points, 117 halter points, 21 Registers of Merit, and four bronze medallions.

http://www.appaloosajournal.com/2011/03/2010-hall-of-fame/